Archive for the ‘implementation’ Category
10 tips for effective digital magazines
Friday, September 3rd, 2010Digital magazines are beginning to move up the priority list of many publishers. Partly a backlash from free online web content, but largely driven by the growth of mobile devices, not least the ipad. There is a special quality to a carefully designed and packaged magazine, a curated, guided experience rather than the random meandering on a typical web-site. Traditional print publishers are exploring digital editions as options for international subscribers or simply readers who want instant access. Most suppliers are soon going to find a cost-effective solution to the flash vs html5 apple device issues. However, a simple facsimile of a print edition misses the point - they are hard to read on screen, and impossible on mobile devices. I’ve been working with a niche b2b publisher and researching some examples of best practice in digital magazines on a limited budget: here are my top 10 tips for an effective digital edition: (more…)
Tags: digital editions, digital magazines, ezines, Specialist Media Network
Posted in b2b, consumer, content, implementation
Top ten tips for project management
Friday, September 18th, 2009Business these days is simply a succession of projects: launches, relaunches, restructures and repositioning. Project management is therefore an essential skill, and can make or break a project. It enables managers to focus on priorities, track performance, overcome difficulties and adapt to change. It gives managers more control and provides proven tools and techniques to help them lead teams to meet objectives on time and within budget.
Whether you are new to Project Management or have been managing the delivery of projects for some time, here are our top ten tips and techniques: (more…)
Tags: Add new tag, project management, top tips
Posted in implementation
Creating event sponsorship packages
Friday, September 11th, 2009Many media owners are extending their brands into events, shows and conferences. They have a head start in terms of knowledge of their audience, and the topics and suppliers that will grab their interest. One new discipline, however, is building bespoke packages for sponsors. I’ve done this in the past for consumer events at Emap, and am now encountering it again for a new b2b event I am launching next Spring (more details soon!). For other media owners in a similar position, I thought it might be helpful to summarise the following tips in creating great event sponsorship packages: (more…)
Tags: events, media brand, sponsorship, top tips
Posted in advertising, b2b, consumer, implementation, marketing
Regional digital media sector comes of age
Monday, August 17th, 2009Being based 100 miles North of London - albeit on a very fast train line - and working principally with specialist media businesses and a range of SMEs in the Midlands, I’ve had two main frustrations in creating digital media and marketing strategies for regional clients. Firstly, the digital agency world is overwhelmingly London-centric, and secondly, there is a complete dearth of standard qualifications and accreditations for digital agencies, creating a minefield for regional small or medium businesses seeking reputable providers to implement their digital media and marketing strategy. So I was cheered to hear two pieces of news, that should help strengthen the regional digital agency sector, and safeguard regional clients. (more…)
Tags: accreditations, agency relationships, IAB, OneDigital, qualifications, Regional digital agencies
Posted in b2b, consumer, implementation, marketing, opinions
How publishers can streamline operational costs
Friday, June 12th, 2009With advertising revenues still in decline, and increased investment required in digital, many publishers are having to review their editorial, advertising and marketing costs. The temptation is to simply cut back on pages and editorial content, but this runs the risk of reducing value to readers and advertisers. The situation is further complicated by the need for editorial, advertising and marketing teams to work across print and digital platforms. I believe publishers can learn from manufacturing and service industries, who have been practising lean operations techniques for several years, and using them to prioritise what really matters to customers, identify the wasteful activities and create new more effective processes. Here’s a simple introduction to lean operations thinking for publishers: (more…)
Tags: Add new tag, capacity, customer value, lean operations, map process, operational costs, Penmaen Media, people and culture, publishers, publishing, waste
Posted in implementation, people and culture